California Privacy Notice

Effective Date: June 16, 2021 

Purpose 

This California Privacy Notice (the “Privacy Notice”) supplements the information contained in the Privacy Notice (“Notice”), located on the website, http://www.maximcrane.com“Site”), and applies solely to individual residents of the State of California (“consumers,” “residents,” or “you”). This Privacy Notice describes how we collect, use, disclose, and otherwise process Personal Information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 (“CCPA”).  

When we use the term “Personal Information” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Any other terms defined in the CCPA have the same meaning when used in this Privacy Notice. 

Personal Information We Collect 

We collect Personal Information from and about you for a variety of purposes. To learn more about the types of Personal Information we collect, the sources from which we collect or receive Personal Information, and the purposes for which we use this information, please refer to the “Information We Collect” section in our Privacy Notice. 

We have collected the following categories of Personal Information from consumers within the last 12 months: 

Categories 

Examples 

Collected 

Categories of Sources 

Identifiers 

A real name, Internet Protocol address, email address, or other similar identifiers. 

Y 

Direct user entry into online forms or through email communications via AnswerConnect; Google Analytics, ADP for career applications and EBizCharge for online payments  

Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) 

 

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. 

Some personal information included in this category may overlap with other categories. 

Y 

Direct user entry data into online application forms 

Protected classification characteristics under California or federal law 

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). 

N 

N/A 

Commercial information 

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

Y 

Google Analytics 

Google Ads 

Biometric information 

Genetic, physiological, behavioral, and biological characteristics or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. 

N 

N/A 

Internet or other similar network activity 

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. 

Y 

Google Analytics 

Google Ads 

Salesforce 

Geolocation data 

Physical location or movements. 

Y 

Google Analytics 

Google Ads 

Salesforce 

Sensory data 

Audio, electronic, visual, thermal, olfactory, or similar information. 

N 

N/A 

Professional or employment-related information 

Current or past job history or performance evaluations. 

N 

N/A 

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) 

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. 

N 

N/A 

Inferences drawn from other Personal Information 

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

N 

N/A 

Not included in the definition of Personal Information is information that is publicly available, information that has been de-identified or aggregated, or information exempt from the purview of the CCPA, such as: 

  • Protected Health Information (“PHI”) governed and protected by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), and the California Confidentiality of Medical Information Act (“CMIA”) or clinical trial data; and 
  • Personal Information regulated by certain industry-specific privacy laws, such as the Fair Credit Reporting Act (“FRCA”), the Gramm-Leach-Bliley Act (“GLBA”), California Financial Information Privacy Act (“FIPA”), and the Driver’s Privacy Protection Act of 1994. 

 

Purposes for Collection, Use, and Disclosure of Personal Information 

Generally, we may collect, use, or disclose the Personal Information about you for one or more of the following purposes:  

  • To fulfill or meet the reason you provided the information;  
  • To administer our Site;  
  • To market to you;  
  • To address and remedy any inquiries or complaints made by or about you related to our services;  
  • To recognize you and remember when you return to our Site;  
  • To help maintain the safety, security, and integrity of our services, technology assets, and business;  
  • To operate, maintain, and provide to you the features and functionality of our services;  
  • To personalize your experience and to deliver custom content and product and service offerings relevant to your interests; and  
  • To respond to law enforcement requests.  

 

We may also use or disclose your Personal Information in accordance with your consent, when required by law to do so, or if it is necessary for a corporate transaction (such as a merger or acquisition). We will not collect additional categories of Personal Information or use the Personal Information for materially different, unrelated, or incompatible purposes without providing you additional notice. 

Sharing of Personal Information 

We may share the information we collect as described in this section of the Privacy Notice. We may share this information for the following reasons: 

With Affiliates 

We may share the information we collect with our affiliates to, among other things, provide the services you have requested or authorized and to help us manage the availability and connectivity of the Site. 

With Employees, Contractors, and Agents  

We may share information we collect with our employees, contractors, and agents, including third-party service providers, who are engaged by or working with us and who need access to such information to carry out their work with us; when legally required; and when you otherwise give us consent to do so.  

With Other Third Parties for a Business Purpose or as Permitted or Required by Law:  

We may share information about you with other parties (e.g., Google Analytics, Salesforce, ADP, EBizCharge) to complete transactions you request or as permitted or required by law, including:  

  • to comply with a law, legal process or regulations;  
  • responding to or cooperating with law enforcement authorities, other government officials or other third parties pursuant to a subpoena, a court order or other legal process;  
  • to protect the vital interests of a person;  
  • to protect our property, services and legal rights;  
  • to companies we plan to merge with or be acquired by; and  
  • to support our audit, compliance and governance functions. 

 

California Rights and Choices 

The CCPA provides California residents with certain rights regarding their Personal Information (subject to certain limitations at law). The following section describes your CCPA rights and explains how to exercise those rights.  

Right to Access and Portability  

California residents have the right to request that we disclose certain information about our collection and use of Personal Information over the last 12 months. Once we receive and confirm your verifiable consumer request, in which we may have to gather further identifiable information in order to confirm your identity, we will disclose to you the following: 

  • The categories of Personal Information we collected about you; 
  • The categories of sources for the personal information we collected about you; 
  • Our business or commercial purpose for collecting or selling that Personal Information; 
  • The categories of third parties with whom we share that Personal Information; 
  • The specific pieces of Personal Information we collected about you (also called a data portability request); and  
  • If we disclose your Personal Information for a business purpose, identifying the Personal Information categories disclosed. 

 

We will deliver a verifiable access request and the accompanying information to you in a portable, easily readable electronic format. 

Right to Deletion 

The CCPA allows California residents the right to request that we delete any Personal Information about you that we collect and retain, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, in which we may have to gather further identifiable information in order to confirm your identity, we will delete (and in turn direct our service providers to delete, if applicable) your Personal Information from our records, unless an exception applies.  

We may deny a deletion request if retaining the information is necessary to: 

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; 
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; 
  • Debug products to identify and repair errors that impair existing intended functionality; 
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); 
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. 
  • Enable solely internal uses that are reasonably aligned with consumer expectations; 
  • Comply with a legal obligation and requests from law enforcement agencies; and 
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it. 

 

Right to Opt-Out of the Sale of Your Information 

We do not sell data, as it is defined in the CCPA, will not sell Personal Information in the future, and in the preceding 12 months, have not sold any Personal Information.    

Request Submissions  

To exercise the access and deletion rights under the CCPA as described above, please submit a verifiable consumer request by completing the online form or emailing us at [insert email].  

Verifiable Consumer Requests 

A verifiable consumer request may be submitted by a California resident or a person registered with the California Secretary of State that is authorized to act on your behalf. These requests for access, which can only be made twice during a 12 month period, and deletion must: 

  • Detail sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and 
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.  

 

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you

Timeframe for Responding to Requests and Format 

We will respond to your request within 30 days of receipt.  

The period of response may be extended to 60 or 90 days if more time is required. In that event, we will inform you of the reason and extension period in writing.  

Fee 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. 

No Discrimination 

The CCPA prohibits a business from discriminating against California residents for exercising the rights outlined above. We will not discriminate against you for submitting such requests by: 

  • Denying goods or services to you; 
  • Charging different prices or rates for goods or services, including through the use of discounts, benefits, or other penalties;  
  • Providing a different level or quality of goods or services; and  
  • Suggesting a different price or quality of goods or services will apply if rights are exercised.   

 

No Financial Incentive 

We do not offer any financial incentives or price or service differences in an attempt to influence a resident’s decision whether or not to exercise a right afforded to the consumer under the CCPA.    

Children’s Information 

Our Site is not directed at children. We do not knowingly collect Personal Information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us by using the information in the “Contacting Us” section, below, and we will take steps to remove such Personal Information from our systems.  

Authorized Agent 

A California resident may use an authorized agent to submit a right to access request or a request to delete. To use an authorized agent, the California resident must provide the agent with written authorization. In addition, the California resident may be required to verify their own identity with us. We may deny a request from an agent that does not submit proof that they have been authorized by the California resident to act on their behalf. Such requirements, however, will not apply where a California resident has provided the authorized agent with power of attorney pursuant to Cal. Prob. Code Sections 4000 to 4465. 

Updates to this Privacy Notice 

We may update or change this Privacy Notice. The effective date at the top of this page states when this Privacy Notice was last revised. Any change to this Privacy Notice will become effective when we post the revised Privacy Notice on our Site. Your use of our Site means you accept our Privacy Notice. 

If any change may materially and negatively affect the privacy of your Personal Information, we will use reasonable efforts to notify you in advance and give you a reasonable time to object to any changes. 

We encourage you to periodically review this Privacy Notice to stay informed about how we collect, use, and share Personal Information. 

Contacting Us 

Use the contact information below if you have questions, concerns or complaints about this Privacy Notice or our privacy practices or would like additional information about Maxim Crane Works, L.P., privacy practices. 

Email Address: 

rgutwald@maximcrane.com